Social Media and Radio Journalism in South Africa

Authored by: Tanja Bosch

The Routledge Companion to Digital Journalism Studies

Print publication date:  October  2016
Online publication date:  November  2016

Print ISBN: 9781138887961
eBook ISBN: 9781315713793
Adobe ISBN:

10.4324/9781315713793-52

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Abstract

Radio remains the most available, widespread, and affordable medium in Africa, compared to print and television channels. Circulation of mainstream broadsheets is on the decline internationally as well as in South Africa (Stassen, 2010), while radio listenership figures for mainstream and community radio stations are continually growing. Together with the growth of radio audiences, there is a concomitant growth in the number of internet users, and a corresponding shift in how radio stations have begun to extend their presence into the online realm, through websites and live streaming. In recent years, this has come through social networking sites, particularly Facebook and Twitter. Twitter especially supports multiple opportunities for participation, including creating, tagging, and sharing content, as well as reading, watching, and following hashtags (Gleason, 2013). The radio industry has found new ways to adapt to the changing needs of listeners and to address their new patterns of media consumption (Rosales, 2013).

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