Follow The Click?

Journalistic autonomy and web analytics

Authored by: Edson C. Tandoc

The Routledge Companion to Digital Journalism Studies

Print publication date:  October  2016
Online publication date:  November  2016

Print ISBN: 9781138887961
eBook ISBN: 9781315713793
Adobe ISBN:


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This is the era of big data. Innovations in communication and information technology have allowed not just the collection but also the storage and analysis of big chunks of data recorded from almost our every move (Lewis and Westlund, 2014). Our purchase habits are recorded based on our credit card transactions. Our location points can be monitored courtesy of our smart phones. Our sentiments can be quantified via our social media posts. Important industry and policy decisions have been made by drawing on big data. Consequently, what is happening in the journalism industry is no exception.

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