Newspaper Paywalls And Corporate Revenues

A comparative study

Authored by: Merja Myllylahti

The Routledge Companion to Digital Journalism Studies

Print publication date:  October  2016
Online publication date:  November  2016

Print ISBN: 9781138887961
eBook ISBN: 9781315713793
Adobe ISBN:

10.4324/9781315713793-17

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Abstract

This chapter explores how charging for digital news may support news publishers’ revenues and newsroom structures. Proliferation of digital subscriptions started after traditional, print-based business models of the Western newspaper publishers began to falter. After the 2007–2008 global financial crisis, newspapers’ advertising revenues declined sharply, and their newsrooms shrank as a consequence. In this context, newspapers’ search for new revenue streams intensified, and they started to monetize online news content. Since 2012, news publishers in multiple countries such as the United States, Britain, Brazil, Germany, Japan, and Australia, have introduced charges for their online readers. In 2014, 73 percent of 45 largest global newspaper publishers had introduced a paywall (Marsh, 2014).

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