Funding Digital Journalism

The challenges of consumers and the economic value of news

Authored by: Robert G. Picard

The Routledge Companion to Digital Journalism Studies

Print publication date:  October  2016
Online publication date:  November  2016

Print ISBN: 9781138887961
eBook ISBN: 9781315713793
Adobe ISBN:


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The business of journalism is an uncomfortable subject for many journalists and one they prefer to disregard whenever possible. Because the news industry enjoyed a rising tide of funding as advertising expenditures increased decade-by-decade during in the twentieth century, the question of how journalism could be funded did not arise for them, allowing most journalists to ignore the business aspects of news provision. The swelling revenue from advertising allowed journalists to disregard the fact that the news they produced was also being sold to consumers in a market transaction, but that its price was well below the cost of gathering, preparing, copying, and distributing the news product. Considered in revenue terms, the primary business of newspaper publishing in the twentieth century was advertising not news.

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