Persuasion and mobilization efforts by parties and candidates

Authored by: Justin Fisher

The Routledge Handbook of Elections, Voting Behaviorand Public Opinion

Print publication date:  September  2017
Online publication date:  September  2017

Print ISBN: 9781138890404
eBook ISBN: 9781315712390
Adobe ISBN:


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At the heart of any discussion about persuasion and mobilization efforts by parties and candidates is the extent to which campaigns have any significant electoral impact at all. A perusal of the literature on voting behavior and turnout in this volume, for example, could lead one to the conclusion that campaigns are, in fact, little more than a ritual with negligible impact on the outcome of an election. This might seem a bizarre claim – after all, parties and candidates expend a great deal of time, energy and money on campaigning. If they had so little effect, why would they bother? Yet, in any examination of campaign effects, we must first ask two questions: why might campaigns (not) matter? And, will campaigns always be equally (in)effective?

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