The sociological and social-psychological approaches

Authored by: Vincent L. Hutchings , Hakeem J. Jefferson

The Routledge Handbook of Elections, Voting Behaviorand Public Opinion

Print publication date:  September  2017
Online publication date:  September  2017

Print ISBN: 9781138890404
eBook ISBN: 9781315712390
Adobe ISBN:


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Why do citizens vote for one candidate rather than another? Various explanations have been offered over the roughly 70-year history of voting behavior research, but two explanations in particular have garnered the most attention and generated the most debate in the literature on voting behavior. These explanations are known as the Columbia Model and the Michigan Model, and describing these two theories – including their respective strengths and weaknesses – is the subject of this chapter.

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