Political Advertising in Chile

State of Play in a Period of Changes

Authored by: Alberto Pedro López-Hermida Russo

Routledge Handbook of Political Advertising

Print publication date:  March  2017
Online publication date:  February  2017

Print ISBN: 9781138908307
eBook ISBN: 9781315694504
Adobe ISBN: 9781317439783

10.4324/9781315694504.ch9

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Abstract

With 25 years of uninterrupted democracy, it does not seem premature to assert that Chile is already among the countries that have a solid political system, although it is currently undergoing the same crisis of confidence and citizen disaffection with politics that pervades all five continents (Altman & Luna, 2007; Contreras & Morales, 2014; Mardones, 2007; Rodriguez-Virgili, López-Escobar, & Tolsá, 2011).

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