Conclusion

Democracy and Political Advertising

Authored by: Marion R. Just

Routledge Handbook of Political Advertising

Print publication date:  March  2017
Online publication date:  February  2017

Print ISBN: 9781138908307
eBook ISBN: 9781315694504
Adobe ISBN: 9781317439783

10.4324/9781315694504.ch32

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Abstract

Attitudes toward political advertising in the public and even among scholars are ambiguous (Kaid, 2004). Ads are often seen as a necessary evil rather than a public good. The main concern is that ads appeal primarily to emotions rather than rational thought (Brader, 2006). Because of the threat of emotions in politics, this volume shows that many political systems regulate political advertising to limit the public’s exposure to ads.

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