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Routledge Handbook of Political Advertising

Edited by: Christina Holtz-Bacha , Marion R. Just

Print publication date:  March  2017
Online publication date:  February  2017

Print ISBN: 9781138908307
eBook ISBN: 9781315694504
Adobe ISBN: 9781317439783

 Cite  Marc Record

Book description

This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising in countries from all parts of the world currently available. Thematic chapters address advertising effects, negative ads, the perspective of practitioners and gender role. Country chapters summarize research on issues including political and electoral systems; history of ads; the content of ads; reception and effects of ads; regulation of political advertising on television and the Internet; financing political advertising; and prospects for the future. The Handbook confirms that candidates spend the major part of their campaign budget on television advertising. The US enjoys a special situation with almost no restrictions on electoral advertising whereas other countries have regulation for the time, amount and sometimes even the content of electoral advertising or they do not allow television advertising at all. The role that television advertising plays in elections is dependent on the political, the electoral and the media context and can generally be regarded as a reflection of the political culture of a country. The Internet is relatively unregulated and is the channel of the future for political advertising in many countries

Table of contents

Prelims Download PDF
Chapter  1:  Ample Opportunities – Mostly Regulated Download PDF
Chapter  2:  Modern Political Advertising and Persuasion Download PDF
Chapter  3:  Methodological Approaches Download PDF
Chapter  4:  Gender and Political Advertising Download PDF
Chapter  5:  Negative Advertising Download PDF
Chapter  6:  The Effects of Political Advertising Download PDF
Chapter  7:  Political Advertising in Argentina Download PDF
Chapter  8:  Prime Time Electoral Propaganda Download PDF
Chapter  9:  Political Advertising in Chile Download PDF
Chapter  10:  The Role of Political Advertising in the Czech Republic Download PDF
Chapter  11:  Political Advertising in France Download PDF
Chapter  12:  Does Political Advertising Still Have an Impact on the Outcome of Election Campaigns? Download PDF
Chapter  13:  Political Advertising in Italy Download PDF
Chapter  14:  A String of Phenomena Download PDF
Chapter  15:  The Lousy Avalanche Download PDF
Chapter  16:  Political Advertising in Turkey Download PDF
Chapter  17:  Political Advertising in Spain (1977–2015) Download PDF
Chapter  18:  The Longest Running Series on Television Download PDF
Chapter  19:  Bulgaria Download PDF
Chapter  20:  Audiovisual Political Advertising in Finland Download PDF
Chapter  21:  Media, Political Advertising and Election Campaigning in Russia Download PDF
Chapter  22:  Sweden Download PDF
Chapter  23:  The Wild, Wild West Download PDF
Chapter  24:  Political Advertising in Australia Download PDF
Chapter  25:  Political Advertising in Canada Download PDF
Chapter  26:  Political Advertising in Colombia Download PDF
Chapter  27:  A Serious Matter Download PDF
Chapter  28:  Japanese Political Advertising in a Changing Media and Electoral Environment Download PDF
Chapter  29:  Political Advertising in the Netherlands Download PDF
Chapter  30:  Towards Professionalization and Americanization Download PDF
Chapter  31:  The Rise of Television Advertising in a Traditional Campaign Environment Download PDF
Chapter  32:  Conclusion Download PDF
Index Download PDF
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