Nature, media and the future

Unnatural disaster, animist anime and eco-media activism in Japan

Authored by: Gabriele Hadl

Routledge Handbook of Japanese Media

Print publication date:  February  2018
Online publication date:  February  2018

Print ISBN: 9781138917415
eBook ISBN: 9781315689036
Adobe ISBN:


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In light of major environmental disruption from climate and pollution crises, this chapter looks for ‘technologies of survival’ in Japanese media culture. In doing so, it aims to address the following questions: How did TEPCO’s Fukushima Daiichi disaster change people’s attitudes towards media and online sources? How could journalism better respond to, even prevent environmental disasters? Does anime culture, with its profusion of animal characters and inherent animism, offer positive alternatives to anthropocentrism? To what degree can environmentalist messages become widely popular without perversely fueling overconsumption? And how can green media activism help to change course to a sustainable society?

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