Digital consumption

Authored by: Minna Ruckenstein

Routledge Handbook on Consumption

Print publication date:  February  2017
Online publication date:  February  2017

Print ISBN: 9781138939387
eBook ISBN: 9781315675015
Adobe ISBN: 9781317380900

10.4324/9781315675015.ch40

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Abstract

The era of digitalization is shaping consumption practices in ways that continue to blur the boundaries between business initiatives and the everyday. Opportunities to commodify ordinary people’s lives are plentiful in digital culture: sociability, friendship, rivalry, sleeping, health histories, personal preferences, and distributed knowledge can all be converted into sources of value for Facebook, Google, Amazon, Apple, and comparable companies. Meanwhile, market developments are becoming ingrained in daily experiences through the promotion and modeling of self-presentation, intimate encounters, and social interactions.

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