Methods and methods’ debates within consumption research

Authored by: Bente Halkier

Routledge Handbook on Consumption

Print publication date:  February  2017
Online publication date:  February  2017

Print ISBN: 9781138939387
eBook ISBN: 9781315675015
Adobe ISBN: 9781317380900

10.4324/9781315675015.ch4

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Abstract

The international social scientific research on consumption and consumers is such a wide and interdisciplinary field that it is almost a mission impossible to construct an overview of all the different approaches to methodological design and use of methods applied within the field, which range from highly quantitative consumer behaviour analysis to deeply qualitative ethnographic consumption process studies. Thus, this chapter attempts to do something much more humble.

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