Social media consumer as digital avatar

Authored by: Alladi Venkatesh , Duygu Akdevelioglu

Routledge Handbook on Consumption

Print publication date:  February  2017
Online publication date:  February  2017

Print ISBN: 9781138939387
eBook ISBN: 9781315675015
Adobe ISBN: 9781317380900


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We live in a world which is an accumulation of spectacles. There is no greater spectacle than the media world. Images are detached from life … The spectacle appears incessantly and constantly. Spectacle is not merely a collection of images, it is a social relationship between people mediated by images.

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