Poverty, financing and social exclusion in consumption research

Authored by: Pernille Hohnen

Routledge Handbook on Consumption

Print publication date:  February  2017
Online publication date:  February  2017

Print ISBN: 9781138939387
eBook ISBN: 9781315675015
Adobe ISBN: 9781317380900

10.4324/9781315675015.ch22

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Abstract

While the world is made up mostly of poor people, the marketing field in general and the consumer behavior subfield in particular have given such citizens limited attention.

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