Russia

Postsocialist consumer culture

Authored by: Olga Gurova

Routledge Handbook on Consumption

Print publication date:  February  2017
Online publication date:  February  2017

Print ISBN: 9781138939387
eBook ISBN: 9781315675015
Adobe ISBN: 9781317380900

10.4324/9781315675015.ch14

 Download Chapter

 

Abstract

After the dissolution of the Soviet Union in 1991 and transition from a state-planned to market-driven economy, the sphere of consumption in Russia has drastically changed. Among the changes are the proliferation of global media and advertising, transnational corporations, brands and commodities. Russia also became better integrated in the global economy and culture. Therefore, the question is raised: how did these changes affect consumption in Russia at a structural level and in everyday life? How did the Soviet legacy inform consumption in postsocialist Russia? This chapter addresses these questions through exploration of scholarship on consumer culture in Russia from the beginning of the 1990s to 2015. The chapter contributes to discussion on postsocialist consumerism, global consumer culture and the effects of global capitalism on former non-market economies.

 Cite
Search for more...
Back to top

Use of cookies on this website

We are using cookies to provide statistics that help us give you the best experience of our site. You can find out more in our Privacy Policy. By continuing to use the site you are agreeing to our use of cookies.