“Blood and Glitter”: Fairy Tales as Text, Texture, and Context in Digital Media

Authored by: Lynne S. McNeill

The Routledge Companion to Media and Fairy-Tale Cultures

Print publication date:  April  2018
Online publication date:  March  2018

Print ISBN: 9781138946156
eBook ISBN: 9781315670997
Adobe ISBN:


 Download Chapter



In digital frameworks, fairy tales are presented as context and texture as often as text, providing a folkloresque atmosphere that may not necessarily portray any particular narrative element in order to achieve a user’s goals. This chapter explores several examples of fairy-tale themed blogs from the social network and microblogging service Tumblr, examining the varied ways that bloggers use fairy tales in their self-expression. Case studies include fandoms of a popular fairy-tale television show, a contemporary fairy-tale blog that grew into a popular offline publication, a young adult fiction author’s blog that uses fairy tales as ambiance rather than story, and a Twitter bot that generates formulaic microtales that are engagingly familiar in their mimicry of tradition and yet also completely nonsensical.

Search for more...
Back to top

Use of cookies on this website

We are using cookies to provide statistics that help us give you the best experience of our site. You can find out more in our Privacy Policy. By continuing to use the site you are agreeing to our use of cookies.