Innovation, Market Segmentation And Entrepreneurship In Services

The case of the hotel industry

Authored by: Jeremy Howells , Michelle Lowe

The Routledge Companion to the Geography of International Business

Print publication date:  March  2018
Online publication date:  March  2018

Print ISBN: 9781138953345
eBook ISBN: 9781315667379
Adobe ISBN:


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Although services are now the dominant form of economic activity and change in advanced economies, researchers are still grappling with the ‘peculiarities of services’ (Barras, 1986), which makes their analysis challenging and different (Miles, 2005; Preissl, 2000). Thus services often come in intangible forms, have simultaneous production and consumption (which leads to the inability to store service products) frequently with the direct involvement of the customer (Howells, 2010, p. 70). The distinctive nature of these peculiarities in particular can be seen when considering services in relation to economic change and development, leading to different approaches towards conceptualisation and change. Many of those leading such developments in these fields have come from Economic Geography backgrounds in both International Business (see, for example, Enderwick, 1987; Roberts, 1999; Buckley & Ghauri, 2004; McCann, 2011) and innovation (see, for example, Daniels, 1983; Howells & Green, 1986; Moulaert & Gallouj, 1993; Tether, 2005; Love, Roper & Hewitt-Dundas, 2010; Bryson, Daniels & Warf, 2013; Meliciani & Savona, 2015; Freel, 2016)

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