Hybridity, Korean Wave, and Asian Media

Authored by: Doobo Shim

Routledge Handbook of East Asian Popular Culture

Print publication date:  November  2016
Online publication date:  December  2016

Print ISBN: 9780415749428
eBook ISBN: 9781315643106
Adobe ISBN: 9781317285014


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Since the early 1990s, the rapid development of communication technologies and the opening of media markets around the world have made the consumption of foreign culture and content more convenient and ordinary than ever before. Globalization, a concept that refers to the process and context of the world becoming closer, has correspondingly become part of our everyday vocabulary. In this chapter, we shall discuss the concept of hybridity vis-à-vis globalization by considering recent cultural phenomena such as the Korean Wave, format exchanges between media producers, and the coproduction boom in Asia.

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