East Asian Stars, Public Space, and Star Studies

Authored by: Jocelyn Yi-Hsuan Lai

Routledge Handbook of East Asian Popular Culture

Print publication date:  November  2016
Online publication date:  December  2016

Print ISBN: 9780415749428
eBook ISBN: 9781315643106
Adobe ISBN: 9781317285014

10.4324/9781315643106.ch10

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Abstract

No one would deny that Korean popular culture has taken a central place in twenty-first- century Asian show business. Within the last two decades, the Korean media industry has successfully created many pan-Asian sensations, and been assiduously exporting its cultural products, including TV programs, film, music, talents and many other consumption goods. Furthermore, Korean stars have become the most desirable assets in contemporary East Asian media cultural businesses.

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