Transmediality

Authored by: Lars Konzack

The Routledge Companion to Imaginary Worlds

Print publication date:  October  2017
Online publication date:  September  2017

Print ISBN: 9781138638914
eBook ISBN: 9781315637525
Adobe ISBN:

10.4324/9781315637525.ch17

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Abstract

Transmediality has become more important in recent years due to easy access to different kinds of media and the lowered costs of media productions. Furthermore, it seems that a transmedial world, or, in marketing terms, an Intellectual Property (IP) domain, has increased sales potential when encountered on several media platforms (Harvey, 2013; Harvey, 2014; Jenkins, Ford, and Green, 2013). To the audience and participants of transmedial worlds, however, there is more to such a world than merely IP. They invest their time in the setting, the characters, and the overall theme of the transmedial world—regardless of media platform.

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