Vidding and/as pedagogy

Authored by: Katherine E. Morrissey

The Routledge Companion to Media Fandom

Print publication date:  November  2017
Online publication date:  November  2017

Print ISBN: 9781138638921
eBook ISBN: 9781315637518
Adobe ISBN:


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As fan works and practices disseminate across contemporary media culture, they are increasingly finding their way into college classrooms. From courses on digital culture to college writing, educators are incorporating do-it-yourself (DIY) digital practices into their pedagogies. One such practice is vidding, “a grassroots art form in which fans reedit television or film into music videos” (Coppa, 2011, p. 123). Called “fanvids” or “vids” by practitioners, these are not your standard MTV music videos. Vids explore themes related to the source material(s) they remix and rework. In a vid, the juxtaposition of moving images and music, as well as careful sequencing, cutting, and pattern construction, work together to communicate the vidder’s messages.

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