Platform fandom

Authored by: Jeremy Wade Morris

The Routledge Companion to Media Fandom

Print publication date:  November  2017
Online publication date:  November  2017

Print ISBN: 9781138638921
eBook ISBN: 9781315637518
Adobe ISBN:

10.4324/9781315637518.ch37

 Download Chapter

 

Abstract

The news site TechCrunch published an article on June 3, 2010 suggesting that the Swedish music service Spotify already had 30,000 users in the United States (Butcher, 2010). The timing of the article, a full year before Spotify would officially launch in the US, and the significant number of users in a market without legal access to the service, are both notable. Although Spotify quibbled with the report, other articles (Peoples, 2010) and fan forums like Spotify-Forum.com, BeSpotify, and Reddit indicated that a number of users in the US did indeed have early access to the service, either as beta testers, music industry insiders with trial accounts, expatriates from countries where Spotify was legal, or through proxy servers or spoofing techniques that fooled Spotify into thinking they were legitimate users. It seemed clear, as Billboard noted: “Americans can’t wait for Spotify to arrive to their country” (Peoples, 2010). The excitement around the service’s launch, resembled the fervor that usually accompanies the launch of a new album, the sale of concert tickets, or the swapping of leaked files online from a favorite band or artist. Fandom, in Spotify’s case though, was directed less at a particular album or artist and more toward the technology, toward the means of accessing the music.

 Cite
Search for more...
Back to top

Use of cookies on this website

We are using cookies to provide statistics that help us give you the best experience of our site. You can find out more in our Privacy Policy. By continuing to use the site you are agreeing to our use of cookies.