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The Routledge Companion to Critical Marketing

Edited by: Mark Tadajewski , Matthew Higgins , Janice Denegri-Knott , Rohit Varman

Print publication date:  September  2018
Online publication date:  September  2018

Print ISBN: 9781138641402
eBook ISBN: 9781315630526
Adobe ISBN:

10.4324/9781315630526
 Cite  Marc Record

Book description

The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and convenient volume. The world?s leading scholars and rising stars collaborate here to provide a survey of this lively subdiscipline. In doing so they demonstrate how a critical approach yields an enriched understanding of marketing theory and practice, its role in society, and its relationship with consumers themselves.

It is the first attempt to capture the state of Critical Marketing research in many years. As such, this seminal work is unmissable for scholars and students of marketing and consumer research as well as those exploring sociology, media studies, anthropology and consumption scholarship more generally.

Table of contents

Prelims Download PDF
Chapter  1:  Introducing and advancing Critical Marketing Studies Download PDF
Chapter  2:  Postmodernism and critical marketing Download PDF
Chapter  3:  Postcolonialism, subalternity, and critical marketing Download PDF
Chapter  4:  Feminist perspectives in marketing Download PDF
Chapter  5:  Critical social marketing Download PDF
Chapter  6:  Critical macromarketing, sustainable marketing, and globalization Download PDF
Chapter  7:  Critical perspectives on place marketing Download PDF
Chapter  8:  Critical arts marketing Download PDF
Chapter  9:  Critical studies of marketing work Download PDF
Chapter  10:  The cultural turn in lifestyle research Download PDF
Chapter  11:  Advertising practice and critical marketing Download PDF
Chapter  12:  Critical reflections on the marketing concept and consumer sovereignty Download PDF
Chapter  13:  Service-Dominant logic Download PDF
Chapter  14:  Metaphor and Relationship Marketing discourse Download PDF
Chapter  15:  Critical perspectives on ethical consumption Download PDF
Chapter  16:  Religious critiques of the market Download PDF
Chapter  17:  Re-mapping power for critical marketing and consumer research Download PDF
Chapter  18:  Ideology and Critical Marketing Studies Download PDF
Chapter  19:  Non-Western cultures and Critical Marketing Download PDF
Chapter  20:  Choice and choicelessness in consumer practice Download PDF
Chapter  21:  Managing racial stigma in consumer culture Download PDF
Chapter  22:  Consumer vulnerability Download PDF
Chapter  23:  The embodied consumer Download PDF
Chapter  24:  Critical perspectives on brand management Download PDF
Chapter  25:  Gender, marketing, and emotions Download PDF
Chapter  26:  Biopolitical marketing and the commodification of social contexts Download PDF
Chapter  27:  Exploitation and emancipation Download PDF
Chapter  28:  Political economy approaches to transnational commodity markets Download PDF
Chapter  29:  Social media, big data, and critical marketing Download PDF
Chapter  30:  Marketing and the production of consumers’ objective violence Download PDF
Index Download PDF
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