The Pedagogical Challenge in Media Practice

Craft Education and the ‘Entrepreneurial’ Paradigm

Authored by: Jo Royle , Thinus Mathee

International Handbook of Media Literacy Education

Print publication date:  May  2017
Online publication date:  April  2017

Print ISBN: 9781138645493
eBook ISBN: 9781315628110
Adobe ISBN: 9781317240068


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This chapter presents the outcomes of two research enquiries, separated by starting point and geographical context but linked by broader questions of what it is to be media literate, and how research-informed teaching can combine critical thinking, craft sensibility and entrepreneurial aptitude – both investigations lead to consideration of the media literate ‘mindset’.

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