Media Enterprise Education

Professional Practices and Everyday Creativity

Authored by: Daniel Ashton

International Handbook of Media Literacy Education

Print publication date:  May  2017
Online publication date:  April  2017

Print ISBN: 9781138645493
eBook ISBN: 9781315628110
Adobe ISBN: 9781317240068


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As Pittaway and Cope (2006) outline in their paper for the National Council for Graduate Entrepreneurship (NCGE), enterprise education has had a profound impact on higher education. This is a field in which there are dedicated conferences, journals, and research and advocacy organisations. As Baines and Kennedy (2010) highlight with reference to the NCGE, enterprise education has been delivered in UK universities since the 1980s.

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