In This Chapter

Lance Armstrong

Authored by: Peter Bramham , Stephen Wagg

Routledge Handbook of Sports Journalism

Print publication date:  November  2020
Online publication date:  November  2020

Print ISBN: 9781138671874
eBook ISBN: 9781315616704
Adobe ISBN:


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No sportsman's image can ever have been as completely transformed as that of Lance Armstrong, who went from redemptive cancer survivor and seven-time Tour de France winner hailed by US presidents to cycling's “all-time historic rotten apple”. This chapter analyses the part played by the sporting media in first creating, and then refashioning, Armstrong's image, and argues that, far from playing a decisive role, sports journalists were some way behind US law enforcement and former backers who felt deceived in bringing him down. It also argues that, just as Armstrong was used to project a sense of renewal after the Festina revelations of 1998, post-Armstrong narratives whitewash the sport.

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