In This Chapter

Public relations

Authored by: Owen Evans

Routledge Handbook of Sports Journalism

Print publication date:  November  2020
Online publication date:  November  2020

Print ISBN: 9781138671874
eBook ISBN: 9781315616704
Adobe ISBN:


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The increase in sport's professionalism has coincided with the global embrace of celebrity culture and the two – money and celebrity – make a potent mix. And that is where PR comes in. Players – and managers and coaches – are public figures with profiles to match. No longer can a 19-year-old footballer get drunk on holiday. He's a commodity to be protected, a product whose public face cannot be dirtied. He needs gatekeepers to protect his image. Just as he needs a coach to tell him how to kick the ball, he needs a PR manager to tell him how to answer those all-important post-match questions. What does all this mean for the working sports journalist? This chapter looks at how the battleground for information is increasingly dominated by public-relations specialists.

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