Global Activism on Facebook

A Discursive Analysis of “Bring Back Our Girls” Campaign

Authored by: Dorothy Njoroge

The Routledge Companion To Media and Humanitarian Action

Print publication date:  September  2017
Online publication date:  September  2017

Print ISBN: 9781138688575
eBook ISBN: 9781315538129
Adobe ISBN:


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In April 2014, Boko Haram, a militant Islamist group, abducted over 200 Nigerian girls in Chibok, Nigeria. This heinous act caused global outrage and before longthe “bring back our girls” campaign had gone viral with no less than the US first lady pitching in as well as celebrities galore. Debates over whether virtual activism diminishes political engagement continue to be polarized with some holding that it is mere clicktivism while others argue it is a spillover from other forms of offline involvement. Nash (2008) posits that such campaigns provide opportunities for global citizenship in addressing global issues.

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