The Correlation of Humanitarian Aid, North–South Development Cooperation, and the Media

Facts and Fiction

Authored by: Ulrich Nitschke , Heike Wülfing

The Routledge Companion To Media and Humanitarian Action

Print publication date:  September  2017
Online publication date:  September  2017

Print ISBN: 9781138688575
eBook ISBN: 9781315538129
Adobe ISBN:


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In this chapter the authors provide arguments focusing on the role of media to provide long-term consultative approaches in development assistance. The role of the media in any disaster is significant in raising social awareness and consequently motivating funding and donations. When examining social media, the prevailing argument is that access to media sources are more and more democratized, where information is quickly disseminated and consequently turned into collective action. The authors argue that this assertion of the “democratization of the media” is an illusion. We argue that more often than not, media is dominated by power and money. While challenging some established thinking and structures in international development cooperation, the authors try to engage the ideologists of both fields of action, facilitating a process whereby significant players can reconsider their positions. In this way we hope to help bridge the gap for the betterment of so many people affected by natural and human-caused disasters. Finally, we provide some guidance on how the involvement of community and religious actors can serve as bridge-makers.

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