Emerging Trends for Consumer Behavior Practitioners

Authored by: Jim Multari

The Routledge Companion to Consumer Behavior

Print publication date:  September  2017
Online publication date:  September  2017

Print ISBN: 9781138695160
eBook ISBN: 9781315526935
Adobe ISBN:

10.4324/9781315526935.ch32

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Abstract

In today’s fast-paced, mobile, and always-on customer-centric world, marketers have more data at their disposal than ever before to help understand consumer behavior and trends while also informing critical business decisions. This stream of data can often times feel unending and overwhelming.

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