Community Lost: The Unrealized Collaborative Market Potential of Credit Unions

Authored by: Hope Jensen Schau , Albert M. Muñiz

The Routledge Companion to Consumer Behavior

Print publication date:  September  2017
Online publication date:  September  2017

Print ISBN: 9781138695160
eBook ISBN: 9781315526935
Adobe ISBN:

10.4324/9781315526935.ch25

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Abstract

No, but you … you … you’re thinking of this place all wrong … Well, your money’s in Joe’s – right next to yours. And in the Kennedy House, and Mrs. Macklin’s house, and, and a hundred others. Why, you’re lending them the money to build, and then, they’re going to pay it back to you …

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