The evolving future of sales

Authored by: Richard G. McNeill

The Routledge Handbook of Hospitality Marketing

Print publication date:  October  2017
Online publication date:  October  2017

Print ISBN: 9781138214668
eBook ISBN: 9781315445526
Adobe ISBN:


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The purpose of this chapter is to speculate upon the evolutionary path of hotel sales approximately five to ten years into the future. Three questions will be asked and, hopefully adequately, answered: (1) What is the current situation in hotel sales? (2) What are the disrupting forces that are propelling change in today’s salesforce? and (3) What does the intermediate five to ten-year future possibly look like for sales?

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