Promoting sustainability initiatives in the hospitality industry

Authored by: Bidisha Burman , Pia A. Albinsson

The Routledge Handbook of Hospitality Marketing

Print publication date:  October  2017
Online publication date:  October  2017

Print ISBN: 9781138214668
eBook ISBN: 9781315445526
Adobe ISBN:

10.4324/9781315445526.ch31

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Abstract

This chapter provides a review of recent research into the developments in promoting sustainability initiatives in the hospitality industry. Particular focus is given to the hotel industry. Based on third-party hotel organizations and academic literature, a summary of best practices for promoting sustainability efforts is provided. The contrasting approaches of two eco-friendly hotels to promoting their eco initiatives is showcased in two case studies. A brief discussion of the way that practitioners can improve said efforts concludes the chapter.

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