Promoting sustainability initiatives in the hospitality industry

Authored by: Bidisha Burman , Pia A. Albinsson

The Routledge Handbook of Hospitality Marketing

Print publication date:  October  2017
Online publication date:  October  2017

Print ISBN: 9781138214668
eBook ISBN: 9781315445526
Adobe ISBN:


 Download Chapter



This chapter provides a review of recent research into the developments in promoting sustainability initiatives in the hospitality industry. Particular focus is given to the hotel industry. Based on third-party hotel organizations and academic literature, a summary of best practices for promoting sustainability efforts is provided. The contrasting approaches of two eco-friendly hotels to promoting their eco initiatives is showcased in two case studies. A brief discussion of the way that practitioners can improve said efforts concludes the chapter.

Search for more...
Back to top

Use of cookies on this website

We are using cookies to provide statistics that help us give you the best experience of our site. You can find out more in our Privacy Policy. By continuing to use the site you are agreeing to our use of cookies.