Hospitality consumers’ decision-making

Authored by: Haywantee Ramkissoon

The Routledge Handbook of Hospitality Marketing

Print publication date:  October  2017
Online publication date:  October  2017

Print ISBN: 9781138214668
eBook ISBN: 9781315445526
Adobe ISBN:

10.4324/9781315445526.ch22

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Abstract

With growing insights and the call for more sustainable practices to contribute to the protection of the environment, consumers of tourism and hospitality are becoming more ecologically conscious, demanding more sustainable products. This chapter provides a review of the behavioral models most relevant to choice of hospitality products and services. It contributes to the existing repertoire of knowledge through an exploration of information processing, personal efficacy, innovation and image as important factors influencing hospitality consumers’ decision-making, and presents a range of theoretical and practical implications. It is expected to assist hospitality providers to understand consumers’ decision-making when choosing sustainable hospitality products and services. This will allow practitioners to make informed decisions regarding the provision of sustainable and innovative hospitality products and services sought by the target audience.

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