Marketing information management

Authored by: Nuray Selma Özdipçiner

The Routledge Handbook of Hospitality Marketing

Print publication date:  October  2017
Online publication date:  October  2017

Print ISBN: 9781138214668
eBook ISBN: 9781315445526
Adobe ISBN:

10.4324/9781315445526.ch12

 Download Chapter

 

Abstract

This chapter focuses on marketing information management, the methods for and requirements of its implementation and its importance for marketing activities. In order for a company to establish marketing information management, it is important to understand information management and its requirements. In this chapter, the reader will learn about the development of information management, identify the concept of information management and its dimensions, and learn how to implement information management and apply information management methods to marketing activities.

 Cite
Search for more...
Back to top

Use of cookies on this website

We are using cookies to provide statistics that help us give you the best experience of our site. You can find out more in our Privacy Policy. By continuing to use the site you are agreeing to our use of cookies.