Decoding Culture: Cultural Insight & Semiotics in Britain

Authored by: Cato Hunt , Sam Barton

Handbook of Anthropology in Business

Print publication date:  June  2014
Online publication date:  June  2016

Print ISBN: 9781611321715
eBook ISBN: 9781315427850
Adobe ISBN: 9781315427843

10.4324/9781315427850.ch24

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Abstract

The world is pallid, ill organized, and hard to read. We distribute meanings to make them more meaningful (McCracken 2012:120).

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