Management Consulting in Times of Austerity: Sustainability & the Business-Place-Community Nexus in Italy

Authored by: Dipak R. Pant

Handbook of Anthropology in Business

Print publication date:  June  2014
Online publication date:  June  2016

Print ISBN: 9781611321715
eBook ISBN: 9781315427850
Adobe ISBN: 9781315427843


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This chapter demonstrates how anthropology is ideally suited to reconfigure the terms and tasks of management consulting. To make the case, I explore broad issues regarding the nature of family firms and their role in the industrial economy based on my experience with Italian family-run businesses and coaching a new generation of Italian family entrepreneurs on how to compete effectively in times of turmoil and austerity. More specifically, I show how an anthropologist’s perspective and emphasis on the “quality of context” can help us think about family businesses as place-based brands in a global world and help address intergenerational succession issues while, at the same time, enhancing competitiveness in a globalized marketplace.

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