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Handbook of Anthropology in Business

Edited by: Rita Denny , Patricia Sunderland

Print publication date:  June  2014
Online publication date:  June  2016

Print ISBN: 9781611321715
eBook ISBN: 9781315427850
Adobe ISBN: 9781315427843

10.4324/9781315427850
 Cite  Marc Record

Book description

In recent years announcements of the birth of business anthropology have ricocheted around the globe. The first major reference work on this field, the Handbook of Anthropology in Business is a creative production of more than 60 international scholar-practitioners working in universities and corporate settings from high tech to health care. Offering broad coverage of theory and practice around the world, chapters demonstrate the vibrant tensions and innovation that emerge in intersections between anthropology and business and between corporate worlds and the lives of individual scholar-practitioners. Breaking from standard attempts to define scholarly fields as products of fixed consensus, the authors reveal an evolving mosaic of engagement and innovation, offering a paradigm for understanding anthropology in business for years to come.

Table of contents

Prelims Download PDF
Chapter  1:  De-Anthropologizing Ethnography: A Historical Perspective on the Commodification of Ethnography as a Business Service Download PDF
Chapter  2:  Theorizing Business & Anthropology Download PDF
Chapter  3:  Decentering the Origin Story of Anthropology & Business: The British Experience Since 1950 Download PDF
Chapter  4:  Professional Anthropology & Training in France Download PDF
Chapter  5:  Living in Business Schools, Writing Consumer Culture Download PDF
Chapter  6:  Methodological Rebellion: Overcoming the Quantitative-Qualitative Divide Download PDF
Chapter  7:  Making Markets Emerge: Enumeration, “Development,” & Technology Markets Download PDF
Chapter  8:  Design Ethnography, Public Policy, & Public Services: Rendering Collective Issues Doable & at Human Scale Download PDF
Chapter  9:  The Anthropologist as IT Troubleshooter on Wall Street Download PDF
Chapter  10:  Management Consulting in Times of Austerity: Sustainability & the Business-Place-Community Nexus in Italy Download PDF
Chapter  11:  Opportunity & Challenge in the Health Care Industry: Anthropological Inroads in France Download PDF
Chapter  12:  Anthropology in a Design, Engineering, & Commerce Curriculum Download PDF
Chapter  13:  The Anthropology of Business & Administration in Japan Download PDF
Chapter  14:  Work Practice Studies as Anthropology Download PDF
Chapter  15:  The Good Anthropologist:Questioning Ethics in the Workplace Download PDF
Chapter  16:  The Sustaining Impact of Anthropology in Business: The “Shelf Life” of Data Download PDF
Chapter  17:  Notes from the Periphery: Ethnography & Business in the Czech Republic Download PDF
Chapter  18:  Training the Next Generation: Business Anthropology at the University of North Texas Download PDF
Chapter  19:  Configuring Family, Kinship, & Natural Cosmology: Branding Pet Food Download PDF
Chapter  20:  Ethnography Guiding Brand Strategy:Rum & Real Blokes Download PDF
Chapter  21:  The Life of a Cult Object Before, During, & After an Ethnographic Study: The HP 12c Financial Calculator Download PDF
Chapter  22:  Able to Fly: Temporality, Visibility, & the Disabled Airline Passenger Download PDF
Chapter  23:  Mediating Business Process Models with an Anthropological Voice: “Double-Level Language” in the Norwegian Oil Industry Download PDF
Chapter  24:  Decoding Culture: Cultural Insight & Semiotics in Britain Download PDF
Chapter  25:  Hook to Plate Social Entrepreneurship: An Ethnographic Approach to Driving Sustainable Change in the Global Fishing Industry Download PDF
Chapter  26:  A Crisis of Representation? Anthropology in the Popular Business Media Download PDF
Chapter  27:  How “the User” Frames What Designers See: What Cultural Analysis Does To Change the Frame Download PDF
Chapter  28:  Recognizing Agile Download PDF
Chapter  29:  Business Anthropology in China Download PDF
Chapter  30:  In Pursuit of Strategy: Anthropologists in Advertising Download PDF
Chapter  31:  Nationalism, Identity, & Consumption Download PDF
Chapter  32:  Rethinking Russian History & Identity Through Consumer Culture Download PDF
Chapter  33:  Brand Fortitude in Moments of Consumption Download PDF
Chapter  34:  Live Fieldnoting: Creating More Open Ethnography Download PDF
Chapter  35:  Ethnography in Digital Spaces: Ethnography of Virtual Worlds, Netnography, & Digital Ethnography Download PDF
Chapter  36:  From Strategy to Equipped Serendipity: Lessons from Ezio, the Black Angel of Florence Download PDF
Chapter  37:  An Anthropology of the Senses: Tracing the Future of Sensory Marketing in Brand Rituals Download PDF
Chapter  38:  Doing Anthropology, Doing Business Download PDF
Chapter  39:  Glimpses from the Blogosphere Download PDF
Chapter  40:  Between the Idea & the Reality Falls the Shadow: A True, Semifactual Tale of Professional Despair Download PDF
Chapter  41:  Seduction in the Field: Meditations on Building Rapport through the Ethnographic Camera Lens Download PDF
Chapter  42:  Applied Netnography: An Appropriate Appropriation? Download PDF
Chapter  43:  Applied Cultural Analysis: Ethnography as Compositional Practice Download PDF
About_the_Contributors Download PDF
Index Download PDF
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