Social Media and Journalistic Branding

Explication, enactment, and impact

Authored by: Avery E. Holton , Logan Molyneux

The Routledge Handbook of Developments in Digital Journalism Studies

Print publication date:  August  2018
Online publication date:  September  2018

Print ISBN: 9781138283053
eBook ISBN: 9781315270449
Adobe ISBN:

10.4324/9781315270449-34

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Abstract

Not so long ago, journalists were content creators who were largely tucked away behind the pseudo-anonymity of bylines and headshots that told audiences little more than which journalist they were reading, watching, or listening to. The public could only readily identify those journalists with celebrity status or marked cultural relevance. In essence, journalists were the bodies behind the curtain, rarely revealed or engaged with in any way that could be construed as personal. They were represented, at least in part, by the content they produced and the organizations that employed them.

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