Fifteen Years of Sport Marketing Revisited

Interview with the “great witness” Christophe Bouchet, former president of Olympic Marseille, former CEO of Sportfive and director of Infront in France

Authored by: Michel Desbordes , Nicolas Chanavat

Routledge Handbook of Football Marketing

Print publication date:  March  2017
Online publication date:  March  2017

Print ISBN: 9781138289321
eBook ISBN: 9781315267203
Adobe ISBN: 9781351972369


 Download Chapter



Michel Desbordes and Nicolas Chanavat (MD & NC): Good Morning, Christophe Bouchet! We are pleased to meet you to talk about the evolution of the agencies and your view of 15 years of sports marketing.

Search for more...
Back to top

Use of cookies on this website

We are using cookies to provide statistics that help us give you the best experience of our site. You can find out more in our Privacy Policy. By continuing to use the site you are agreeing to our use of cookies.