Fifteen Years of Sport Marketing Revisited

Interview with the “great witness” Christophe Bouchet, former president of Olympic Marseille, former CEO of Sportfive and director of Infront in France

Authored by: Michel Desbordes , Nicolas Chanavat

Routledge Handbook of Football Marketing

Print publication date:  March  2017
Online publication date:  March  2017

Print ISBN: 9781138289321
eBook ISBN: 9781315267203
Adobe ISBN: 9781351972369

10.4324/9781315267203.ch4

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Abstract

Michel Desbordes and Nicolas Chanavat (MD & NC): Good Morning, Christophe Bouchet! We are pleased to meet you to talk about the evolution of the agencies and your view of 15 years of sports marketing.

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