The ACF Fiorentina Marketing

The strength of local identity

Authored by: Patrizia Zagnoli , Elena Radicchi

Routledge Handbook of Football Marketing

Print publication date:  March  2017
Online publication date:  March  2017

Print ISBN: 9781138289321
eBook ISBN: 9781315267203
Adobe ISBN: 9781351972369

10.4324/9781315267203.ch16

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Abstract

The Fiorentina professional football club is one of the A Series Italian teams, and it is substance and symbol of a strong identification with the city. Florence, a medium-sized town and “heart of the Italian Renaissance”, has this unique professional football team whose primary asset is its fans.

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