Brand Image Impacts on Spectators’ Purchase Behaviour

The German football club VfB Stuttgart

Authored by: Jens Blumrodt

Routledge Handbook of Football Marketing

Print publication date:  March  2017
Online publication date:  March  2017

Print ISBN: 9781138289321
eBook ISBN: 9781315267203
Adobe ISBN: 9781351972369

10.4324/9781315267203.ch15

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Abstract

Being present at a Bundesliga championship match (The German Football League, or the German Football Championship) means watching matches in stadiums which are chock-a-block full up to 90% 1 or more of their capacity. These matches are broadcast in restaurants and hotel reception areas on the small screen.

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