The Management of Football Brands

Brand identity management illustrated by Borussia Dortmund

Authored by: Gerd Nufer , André Bühler , Sarah Jürgens

Routledge Handbook of Football Marketing

Print publication date:  March  2017
Online publication date:  March  2017

Print ISBN: 9781138289321
eBook ISBN: 9781315267203
Adobe ISBN: 9781351972369

10.4324/9781315267203.ch14

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Abstract

The “ball game” club Borussia Dortmund 09 (abbreviated Borussia Dortmund, BVB, or BVB 09) is one of the German clubs with the best sporting results in men’s football: in addition to eight German championships and three victories in the German Cup, BVB won the 1966 European Cup Winners’ Cup (making it the first German club to win a European Cup), and in 1997, the Champions League, at the same time as the Intercontinental Cup.

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