Audiovisual and Media Literacy for Social Change

Authored by: Emma Camarero , Alexander Fedorov , Anastasia Levitskaya

The Routledge Handbook of Positive Communication

Print publication date:  December  2018
Online publication date:  January  2019

Print ISBN: 9781138633278
eBook ISBN: 9781315207759
Adobe ISBN:


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This chapter will use the results of the international survey of 64 media educators, media critics, and researchers in the field of media education and media culture from 18 countries. Overall analysis of the data shows that the international expert community overall shares the view that the synthesis of media education and media criticism is not only possible, but also necessary, especially in terms of the development of critical thinking and happiness of the audience. However, only 9.4 percent of the experts generally believe that media critics’ texts are used in media literacy education classes in their countries to a large extent. Approximately one-third (34.4 percent of the polled experts) believe that this is happening at the moderate level, and about the same (32.8 percent of the vote) believe that this is happening to a small extent. Consequently, media education and media criticism have a lot to work on to make their synthesis effective in the modern world as a tool to promote personal and collective happiness.

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