Structural Changes in the Ibero-American TV Market

Concentration and Convergence against Diversity?

Authored by: Guillermo Mastrini , María Trinidad García Leiva

The Routledge Companion to Global Television

Print publication date:  November  2019
Online publication date:  October  2019

Print ISBN: 9781138724341
eBook ISBN: 9781315192468
Adobe ISBN:

10.4324/9781315192468-40

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Abstract

This chapter examines the structural changes that can be identified in Ibero-American television in the first 15 years of the 21st century. Taking as a reference the main TV markets in the region (Mexico, Brazil, Argentina and Spain) and their peculiar historical developments, a brief introduction and overview describes their characteristics, potentials and limitations, underlining their strengths, weaknesses and challenges. The analysis, framed in the globalizing phase that cultural products and services are undergoing jointly with their increased digitization, suggests two fundamental drivers of change, summarized in the notions of concentration and convergence. To conclude, policies and recommendations for action are explored, with a view to promote and protect audiovisual diversity.

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