Human Resource Management in the Media

Authored by: Joyce Costello , John Oliver

Handbook of Media Management and Economics

Print publication date:  April  2018
Online publication date:  April  2018

Print ISBN: 9781138729292
eBook ISBN: 9781315189918
Adobe ISBN:


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This chapter addresses the strategic human resource management (HRM) issues facing media companies now and into the medium-term future. It reviews recent advances made in human resource management research and in particular those studies relating to the recruitment, performance and retention of staff since these elements primarily support organizational objectives pertaining to human capital. They are also the foundation of HRM policies and procedures. The chapter covers the issues of technological change, data analytics and the emergence of the socially aware recruit and concludes that media organizations need to remain adaptive to changes in the competitive environment and focus on the key areas that are most likely to affect strategic human resource management initiatives for the media workforce.

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