Future Directions for Media Economics Research

Authored by: Brendan M. Cunningham

Handbook of Media Management and Economics

Print publication date:  April  2018
Online publication date:  April  2018

Print ISBN: 9781138729292
eBook ISBN: 9781315189918
Adobe ISBN:

10.4324/9781315189918-28

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Abstract

Media industries are in transition to a new world involving digital distribution, social networks, and related technological disruption. This chapter describes the challenges and opportunities generated by this industrial shock. It further describes a variety of topics which are increasingly important for media economics scholarship. There have also been major innovations in research methods, more specifically econometric techniques, such as structural estimation, which are increasingly important for media scholars. Finally, government policy is generally not adapting as quickly to the technological innovations which have emerged in media markets. This chapter discusses open research questions for policy.

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