Media Entrepreneurship

Authored by: Min Hang

Handbook of Media Management and Economics

Print publication date:  April  2018
Online publication date:  April  2018

Print ISBN: 9781138729292
eBook ISBN: 9781315189918
Adobe ISBN:

10.4324/9781315189918-16

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Abstract

The media industries have undergone tremendous changes. New business opportunities appear in a variety of forms and entrepreneurial activities are seen everywhere in the media territory. The booming entrepreneurship practices have largely aroused scholarly research attention; especially during the recent decades, tremendous efforts have been made to add new knowledge to the field; therefore, this chapter presents a framework for understanding concepts and progress in media entrepreneurship research. Findings from a bibliographic survey indicate rising interests and diverse topics for research. Yet, more sophisticated investigations need to be made to link the unique nature of media to entrepreneurship activities, so as to find industry-specific features of media entrepreneurship. In addition, a solid foundation of theory building is necessary and an integrated theoretical framework is required to further studies in the field. Moreover, media and entrepreneurship have strong relevance to each other: on the one hand, entrepreneurship heavily impacts media business, and on the other hand, media play a vital role in influencing entrepreneurship; therefore, future research should explore the two sides of the coin—how to better use media to support entrepreneurship development in the society, and on the other side, how entrepreneurial spirit helps to promote media business success.

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