Mergers and Acquisitions and Their Performance

Authored by: Hans van Kranenburg , Gerrit Willem Ziggers

Handbook of Media Management and Economics

Print publication date:  April  2018
Online publication date:  April  2018

Print ISBN: 9781138729292
eBook ISBN: 9781315189918
Adobe ISBN:


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The wave of mergers and acquisitions (M&A) transactions in the information, multimedia and entertainment landscape during the last two decades shows the popularity of M&A strategies for firms. Firms can have different motives to decide to participate in M&A transactions. These M&A decisions of firms are generally driven by a complex pattern of motives. This chapter describes the most common motives for decisions of firms to participate in M&A transactions. It also explains the different theoretical approaches underlying the M&A decisions. The success of these transactions depends on the performance assessment. Therefore, this chapter also discusses the success of M&A transactions resulting in a typology for M&A performance assessment.

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