The German language between national interests and global communication

Terminology and theory

Authored by: Ulrich Ammon , David Charlston

The Position of the German Language in the World

Print publication date:  September  2019
Online publication date:  August  2019

Print ISBN: 9781138717657
eBook ISBN: 9781315157870
Adobe ISBN:

10.4324/9781315157870-1

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Abstract

Regular viewers of foreign news on German or Austrian television will probably have noticed that reporters in different countries have little difficulty finding German-speaking respondents. Occasionally, interpreters have to be used, which makes the conversation more awkward and less authentic. Companies from German-speaking countries (Ch. B.4) seeking business links with foreign enterprises also often express relief at finding colleagues who can communicate in written or spoken German. These are among the advantages derived from the position of German in the world, which forms the subject matter of this book. People who enjoy such advantages, especially derived from the international position of German (Ch. A.3), have an interest in preserving or strengthening this position.

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